Trinity Medical Imaging Centre
Digital Marketing Campaign
Campaign objectives
- To expand their business in local market
- To gain brand exposure in target audiences
Key messages
- Client would like to position their wide variety of services, including imaging tests and body check plans
- Client would like to boost the service by offering a special discount to clients from referral
Proposed solution
- SEM to target people who looked for related services
- GDN & Facebook Ad to promote their special offer to potential customers
Key Result/KPI
- In the first 3 months of optimization, avg. CPC was decreased by 35% in SEM
- Number of enquiries was also obviously increased in the first 3 months