Enhancing Engagement with HCPs
Case Report
Objectives
- An established therapeutic agent has been challenged by the entry of a new drug class to the market; client was seeking for feasible strategies to secure the clinical positioning
Key messages
- Differentiate the strengths of the therapeutic agent from market players and identify the patient population in focus
Proposed solution
- With an established population of current users on the therapeutic agent, compiled a series of physician case reports to demonstrate the clinical outcomes and benefits brought to patients
Outcomes
- Strengthened the confidence in prescribing the therapeutic agent by existing users, and achieved a good match of potential users with target patient population