Expertise Exchange
Advisory Board Meeting
Campaign objectives
- Raise public awareness on the heavy economic burden of Ulcerative Colitis patients
- Seek economic support to enhance treatment access
Key messages
- The latest treatment goal is deep remission which cannot be achieved with traditional treatment options
- More drug subsidy programs are needed to enhance the treatment access to aggressive treatment
Proposed solution
- Worked out the meeting key objectives, facilitated advisory board discussions and compilation of post-meeting report
- Followed up with the development of action items in response to suggestions given in the meeting
Outcomes
- The meeting platform has enabled an exchange of clinical experience among experts
- Client gained insights into identifying key target audience and developing future marketing strategies for the emerging therapy, which could answer the current unmet needs of the therapeutic area concerned