Benign Prostatic Hyperplasia
Video Series
Campaign objectives
- To raise public awareness on Benign Prostatic Hyperplasia (BPH) and the latest treatment trend
- To encourage males with symptoms to seek doctor consultation
Key messages
- BPH symptoms are common, males should take it seriously and seek doctor consultation when symptoms appear
- Treatments are required if lifestyle adjustment alone cannot relieve the symptoms
- Different latest treatments provide alternative options to patients
Proposed solution
- Instead of an interview video, popular scenes of movies are well leveraged to attract the eyeballs of audience.
- The disease knowledge is well embedded in the drama and dialogues
Key Result/KPI
- Over 152,800 views in total