Pulmonary Arterial Hypertension
Cartoon Comic Series + A Small Group Media Interview
Campaign objectives
- To raise public awareness on the disease and treatment challenges faced by patients
- To urge for regular review and adjustment on treatment guideline for better treatment access
Key messages
- Patients face challenges in diagnosis due to atypical symptoms and complicated check-ups
- The criteria of using new treatment are stringent, thus patients are urging for better treatment access
Proposed solution
- A cartoon comic series was developed to illustrate the complicated disease with cute animal characters and interesting storyline
- A small group media interview was held to reach the target audiences through media coverage. The presence of voices from healthcare professionals, patient groups and patients created a synergy to amplify the urge of patients
Key Result/KPI
- A series of 9 comics published on the social media platforms of RDHK and relevant patient groups
- 27 pieces of media coverage from 12 media outlets