Ulcerative Colitis
Small Group Media Interview
Campaign objectives
- To raise public awareness on the heavy economic burden of Ulcerative Colitis patients
- To seek economic support to enhance treatment access
Key messages
- The latest treatment goal is deep remission which cannot be achieved with traditional treatment options
- More drug subsidy programs are needed to enhance access to aggressive treatments
Proposed solution
- Hong Kong IBD Society and The Hong Kong Crohn’s & Colitis Society co-hosted a small group media interview to reach the target audiences through media coverage
- The presence of voices from healthcare professionals, patient groups and patients created a synergy to amplify the need of drug subsidy programs
Key Result/KPI
- 8 attending media outlets
- 29 pieces of media coverage from 10 media outlets