What We Do
At PMA Marketing Consultancy Ltd., we specialize in medical marketing services designed to elevate your brand’s presence in the healthcare sector. Our omni-channel marketing approach seamlessly integrates both online and offline tactics, ensuring we effectively reach your target audience and achieve your marketing goals.
Our comprehensive services include:
- Medical Affairs Services: We provide strategic insights and support to enhance your medical communications and stakeholder engagement.
- Patient Programs: Tailored initiatives that empower patients and foster deeper connections with your brand.
- Advisory Board Meetings: Facilitating discussions with key opinion leaders to gain valuable insights and strengthen your market position.
- Creative and Design: Our creative team crafts visually compelling materials that resonate with your audience and convey your brand’s message.
- Public Relations: We manage your brand’s reputation and enhance visibility through targeted PR strategies.
- Digital Marketing: Our expertise spans SEO, social media, and content marketing to boost your online presence.
- Event Management: From planning to execution, we organize impactful events that engage stakeholders and promote your initiatives.
Partner with us to achieve measurable results and maximize your marketing ROI.
Medical Affairs Services
Rooted in medical science, we provide solutions that align seamlessly with your brand strategies and planning. Whether targeting healthcare professionals, patients, or the public, we ensure effective message delivery to the right audience. Our team of medical affairs professionals boasts strong academic backgrounds and extensive industry experience. We collaborate closely with our clients, offering a one-stop service that encompasses market insights, content and concept development, and compliance clearance to solidify marketing strategies.
Our services include:
- Named Patient Programs (NPP): Enhancing patient access to innovative medicines for both humans and animals.
- Registration & Compliance Support: Covering medicines, diagnostics, and medical devices across Hong Kong, Macau, Taiwan, Mainland China, and Southeast Asia.
- Clinical Research Support: Facilitating CRO collaboration, KOL engagement, and hospital recommendations in Hong Kong and Mainland China.
- Medical Writing and Academic Event Management: Integrating our expertise with marketing tools to design and produce detailing aids (DAs), website/social media content, health column advertorials, symposium highlights, scriptwriting, and ghostwriting for medical professionals.
Patient Programs
We have developed an end-to-end patient management platform to assist healthcare providers in designing, implementing, and monitoring patient programs, focusing on accessibility and collaboration across the healthcare ecosystem. Our Patient Programs aim to enhance patient affordability and drug accessibility, improve treatment adherence and outcomes, bridge gaps in healthcare delivery, support real-world data collection and medical research, and strengthen corporate social responsibility and brand value, building trust among patients, families, and stakeholders.
Our Services:
- Patient Education & Empowerment: Providing tailored educational materials and campaigns for disease prevention, treatment, and rehabilitation.
- Support & Assistance Programs: Designing compliant PAPs, PSPs and donation initiatives to maximize patient benefits cost-effectively.
- Precision Screening & Quality Control: Delivering on-site patient screening to ensure accuracy and stakeholder alignment.
- Multi-Stakeholder Collaboration: Coordinating with patient groups, governments, insurers, hospitals, and clinicians to establish transparent workflows and integrate resources.
Advisory Board Meetings
We recognize the essential role that Advisory Board Meetings play in shaping strategic decisions within the healthcare industry. Our expert team facilitates these meetings, bringing together key opinion leaders and industry experts to provide invaluable insights and guidance. Each session is tailored to align with your specific objectives, ensuring productive and relevant discussions. By fostering open dialogue, we help you gather critical feedback on your products, services, and market trends. Our comprehensive approach includes meticulous planning, targeted participant selection, and effective moderation, ensuring your Advisory Board Meeting exceeds your expectations.
Let us help you leverage the expertise of industry leaders to drive innovation and enhance your strategic initiatives. Together, we can navigate the complexities of the healthcare landscape and position your brand for success.
Creative and Design
Visuals empower your message. Our creative talents transform your ideas through thoughtful design elements—dots, lines, colors, fonts—to create texture, emotion, and resonance in your brand’s storytelling. Our omni-channel approach is dynamic, tailored to fit your marketing strategies based on thorough market research and analysis. Effective communication is key; let’s collaborate to craft a solution that meets your unique needs.
Our Video Creation & Production Services:
- Video documentaries for brand building and public education
- Micro movies for soft selling of products and services
- 2D & 3D animation for patient education
- Teasers for product and drug launches
- TV commercials
- Comprehensive video production solutions
Our Design & Visual Gimmick Services:
- Key visual development
- Thematic graphic design for detailing aids, flyers, mailers, and advertisements
- VR/AR interactivity for disease awareness and MOA illustration
- Visual installations (booth design, backdrop/banner production)
- 3D visual gimmicks for product launch events
- Photography and image styling
Public Relations
With a deep understanding of the local media landscape and an extensive network, our PR team bridges connections between stakeholders. We tailor strategies and design communication campaigns that align with your specific objectives, utilizing a broad range of tactics. Beyond product marketing, we enhance and protect corporate reputations through thought leadership and issue management. Our content resonates with target audiences, fostering meaningful dialogue. We select specific channels for engagement to effectively reach diverse audience profiles.
Our PR Services Include:
- Thought leadership and corporate reputation management
- Issue management
- Public affairs
- Stakeholder mapping and engagement
- Media publicity
- Product trials and media drops
- Online influencer engagement
- Content marketing
- Product launches
- Roadshows
- Community events
Digital Marketing
Our digital marketing services provide comprehensive solutions to strengthen your brand’s presence across all platforms. From SEO and SEM to social media, we equip you with the necessary tools and support for successful omni-channel marketing initiatives. Our skilled digital marketers excel at planning, implementing, and monitoring campaigns that align with your objectives. By staying ahead of industry trends, we ensure effective strategies, precise targeting, and compelling content creation. Our services also include professional data analytics and consultation to continuously optimize your brand’s performance.
Our Digital Marketing Services Include:
- Digital Strategy & Planning
- Social Media Management
- Search Engine Optimization
- Online Influencer Engagement
- Online Monitoring
- Website Design & Development
- Content Marketing
- China Internet Marketing
- Data Analysis
- Marketing Automation
Event Management
With extensive experience collaborating with various stakeholders—doctor associations, patient groups, pharmaceuticals, and medical device companies—we support our clients in planning, organizing, and executing a wide range of events in online, offline, or hybrid formats. By understanding each event’s objectives and target audience, we tailor strategies to meet requirements and achieve goals within budget.
Our Event Services Include:
- Annual Scientific Meetings and Congresses
- Annual General Meetings
- Regional Conferences (Hybrid or Webinar)
- Patient Events and Workshops
- Roadshows for Disease Awareness Programs
- Product Launch Symposia
- Luncheon and Dinner Symposia
